# Monthly report — [Client] — [Month / Year]

## 1. Summary
In a few lines: are we hitting the goals? What changed?

## 2. By network
Repeat this block for each network.

### [Network]
| Goal | Metric to read | This month | Last month | Change |
|---|---|---|---|---|
| Reach | Shares · Watch time |  |  |  |
| Authority | Saves · Profile visits |  |  |  |
| Community | Comments · Replies |  |  |  |
| Conversion | Profile visits → follows · Link clicks |  |  |  |

## 3. What worked
- Signal post of the month: [link]
- Why it stood out (topic, format, hook, time):

## 4. Audience
- When they are most active:
- Which formats they respond to:

## 5. Business results
- DMs, link clicks, leads, sales:

## 6. Recommendations
1.
2.
3.

## 7. Next month
- Themes:
- Split by goal (50-30-20):
- Key dates:

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Sources: [Sked Social — Social media reports for clients](https://skedsocial.com/blog/social-reports-for-clients) · Content Playbook — four post goals, review ritual